Raising Awareness: Baby Loss Awareness Week

19 October 2017

A big thank you to everyone who got involved with raising awareness during Baby Loss Awareness Week.

Included in the week was a reception at Westminster and Baby Loss debate with talks from various MPs and individuals sharing their personal stories, and discussions around the National Bereavement Care Pathway. Official photos from the event can be found here and a full transcript of the debate, here.

Some stats from the day (provided by BLAW as of 24/10/17):

Social media

Babyloss Awareness Week Facebook

The Facebook Live film of a candle was streaming for an hour from 7pm. It’s been viewed 470,000 times and has reached more than 1.18 million users so far.

BLAW Facebook reach for the week was 1.6 million

Babyloss Awareness Week Twitter

Over 40,000 users reached on 15th October

#waveoflight on Twitter

The hashtag trended top in the UK from 7:45-8:05 pm on 15th October

Babyloss Facebook Frame

Used 19,700 times with #Babyloss and the BLAW logo

Pink and Blue

More than 55 buildings turned pink and blue during the week

Political activity

  • Thursday 5th October – candle lighting event in Scottish Parliament
  • Monday 9th October – launch of National Bereavement Care Pathway pilot sites
  • Monday 9th October – Remembrance Service in Welsh Assembly
  • Tuesday 10th October – Baby Loss Debate in Westminster
  • Wednesday 11th October – APPG Baby Loss Reception in Westminster