The needs of the SMA Community are ever changing and we felt that our website, which is our main communication window, needed to deliver information clearly as well as being a platform where the SMA Community’s voices can be seen and heard, centre stage.
Giles Lomax, CEO say’s,
“As the decision was made to develop our website, we felt it was also the right time to incorporate a brand refresh in line with this. It was important that we gave the brand a refresh rather than change it and wanted a design that represented the charity’s mission as forward thinking, modern and agile; one that can be trusted and recognised as the leading voice for all people living with SMA and their families. “
To make sure that we were meeting the needs of the SMA Community when designing the new website, a Website Development Committee consisting of people affected by SMA as well as charity` staff was formed. Their role has been to review the user journey, tone of voice and deign of the site making sure we deliver on all fronts. The result is a brand and website that has incorporated their valuable feedback and we are very grateful for their input.
Our new strapline, Supporting, Informing and Advocating highlights the work we do alongside the SMA Community and are areas that we continue to build on as a charity.